The ways in which businesses can use social media differs massively. IMeraki Will be there to help find the right tone of voice and style for you.
What Is Social Tone & Nature?
Well First Things First, We all know there is a difference between a voice and a tone.
As your voice remains the same, it’s your tone that changes all the time. Depending on the situation, you will adopt your tone accordingly. Imagine you’re dealing with an upset customer. In that case, it would be inappropriate to address that person with a funny tone. But in some cases, if you’re talking to one of your biggest brand advocates, a light-hearted tone is more than welcome.
A brand’s social tone of voice acts as a guide and a filter for what you say and how you say it. It should be reflective of your brand’s values and beliefs, but also reflective of your audience and their culture. The best brand voices sounds and feels like a person, not like corporation or mission statement. They give personality to the brand and make content a bit more ownable.
Why Should You Us Social Tone & Nature?
No matter where, when or how customers communicate with brands on social media, they want to participate in genuine, authentic conversations. When there is a lack of a strong tone of voice in those conversations, it can be an unfortunate deal-breaker. But why exactly is it so important? Because when done correctly, it allows you to show off your human side. It’s an opportunity to engage with your customers, build relationships, and help them become your own marketers.
A powerful tone of voice on social media doesn’t go unnoticed, and it helps companies to be consistent in their use of language. When a brand’s tone of voice on social media has a familiar and personal touch, people are more likely to trust a brand. The aim of a successful tone of voice isn’t to make your catchy language stand out but instead to make your business stand out with quality, authentic conversations.
To get your act together, you should start developing a tone of voice for today, not tomorrow.
Choosing the Right Tone For Each Business Module
Predicting Various Tones For Different Situations
Situation & Problem Management Communications Skills