IMeraki Will comb the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive.
What Is Social Media Monitoring?
Social media monitoring is the process of listening out for social media conversations that are relevant to your brand. Businesses engage in social media monitoring for several reasons, such as to connect with their customers, to provide customer support, to measure their social media reach, or to understand social media trends.
This ensures that you are always ahead of the conversation, ready to contribute whenever you need to.
To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in.
Social media monitoring is also sometimes known as social listening.
Why Is Social Media Monitoring Important?
Your customers have a voice and more likely than not, they’re trying to communicate with you via social media.
An essential benefit of social media monitoring tools is the ability to organize campaigns. When incoming messages related to an important campaign come in, you need to be able to respond or engage in a timely manner. Start by setting up a brand keyword in Sprout that's associated with a specific campaign
Still Not Convinced?
IMeraki Provided You By 6 Reasons Why You Should Listen To Your Social Media :
1- Become More Approachable to Your Customers.
2- Never Miss a Brand-Relevant Message.
3- Stay Organized With Marketing Campaigns Tags.
4- Interact With Your Top Brand Advocates & Key Customers.
5- Understand What’s Working (and Not Working) For Competitors.