Reaching your audience and fits across all your marketing channels, giving you a coherent and instantly recognizable voice across the internet.
What Is Cross Channel Promotion?
Before we get into it, let’s think about what cross-channel marketing actually means, as it can often be confused with another common practice – multi-channel marketing.
There are a key few differences. The first is that multi-channel means to have a presence on one or more channels – let’s say a website and a mobile app. On the other hand, cross-channel means to provide a seamless experience across a combination of several different channels.
For example, perhaps a customer might browse on the web, before being targeted via an email that they read on their mobile device. In this sense, cross-channel takes the basic theory of multi-channel and elevates it to create an overriding and seamless brand experience – as opposed to a one-off or fractured brand message.
What Will IMeraki Provides in Cross Channel Promotion?
Using the insights from our reporting and analysis we make sure that your message reaches your audience and fits across all your marketing channels, giving you a coherent and instantly recognizable voice across the internet.
Communicating with consumers on a single marketing channel might generate a certain level of success, but it also means that you are relying on a certain type of user behaviour. Checking your email when you wake up, for instance.
In contrast, using multiple channels means you are able to reach consumers at different times of the day and also at different points of the purchasing cycle. For example, while an email might drive click-throughs, an email combined with a delayed push notification might be enough to remind a consumer to follow through on a purchase.