Design, Describe & Drive People to Look At Your Product...IMeraki Helps You To Make Your Product Stand Out Throw It's Awesome yet Practical Packaging.
What is Packaging & label?
Simply defined, package design is the discipline of creating the container, graphics and visible outer presence of a product a consumer buys at retail or might receive in the mail. This container may range from a simple bottle and label to an elaborate box or system of boxes and inner packaging.
There are three major types of paper packaging: corrugated boxes, boxboard or paperboard cartons, and paper bags and sacks. Corrugated Boxes: Corrugated boxes are commonly used to carry heavier products such as appliances, electronic goods, wine, fruit and vegetables.
Product labels describe a product as well as help it to stand out from competitors on the shelf.
There are no set rules to follow when creating product labels and you have many choices in the layout, size, shape, colors and more. However, adhering to certain guidelines can certainly lead to a well-designed product label and, ultimately, more sales.
Why Do You Need To Consider Packaging & label services from imeraki ?
One of the primary functions of packaging design is that it promotes the contents inside the packaging.
Depending on the product, the packaging design can be simple and straight-forward, or colorful and complex.
The product's features may be printed on the box, or a nutritional facts label may be available for the consumer to review.
If you found yourself looking at a cereal box and it evoked some kind of emotion, then the advertisers have succeeded in getting your attention as a consumer. These emotions can either be good (e.g., eating your favorite cereal while watching Saturday morning cartoons) or not good (e.g., this cereal scrapes the roof of your mouth when eaten).
In addition to making the product look presentable, packaging design should also be practical to ensure that it protects the product as well. This functionality is especially beneficial for items that are liquid or fragile. Before a product is displayed for consumer purchase, it needs to be manufactured and packaged sufficiently well to handle the journey from factory to shelf. Most breakfast cereals are packaged in thin, yet durable, cardboard boxes. Not only can information be easily displayed on the packaging (e.g., promotional, advertising, and nutrition facts), but the boxes can be easily stacked, stored, and shipped to your local grocery store while securing the contents of the product itself.