IMeraki Helps You Create a strong brand identity with a memorable logo design from our team.
What is a logo?
A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
You may also think of a Logo as a simple visual mark to identify your company product or service.
There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family.
There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.
What is The characteristics of a great logo?
Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.
A great logo should be simple enough to be able to be scaled down or up and still look good.
3. Memorable / Impactful
A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).
A great logo should look equally good on any web device and on any kind of print material.
A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.