What is brand identity design?
Brand identity design is concerned with the visual aspects of a company or organization’s brand or identity.
A brand identity design is the visual element that represents how a company wants to be seen
it is the company’s visual identity, and is how a company illustrates its ‘image.’
A company’s brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationary, packaging, media advertising, promotions, and more.
Brand Identity is also what helps consumers remember the company, and often what brings them back.
The right brand identity design can be one of the company’s strongest marketing tools as it translates the values, and strategic vision of a company into a consistent image that consumers become familiar with.
A brand identity design, is a tangible concept that gives the company a visual identity. This is important, as imagery is often what attracts ‘visual’ thinkers who aren’t drawn in by words and numbers alone.
An effective brand design is also never static
instead a company’s brand should evolve as the company evolves.
This may mean modernizing the visual image from time to time in terms of logo, tagline, typography, color palette, design, etc., but still staying close to the heart of the brand and what it stands for.
What is IMeraki Approach towards Brand Identity?
IMeraki goal is for your brand to be impactful, remembered and recognized.
To do that, we look at how logos, straplines and Brand design work together.
IMeraki Agency Provides Full 360 Degree Integration.
We’ve created brand identities for clients of all sizes. Experience teaches us that no two clients are alike. Whatever the size of your company, we begin by taking the time to understand both your challenges and opportunities.
Then you can execute with confidence – providing consistent graphic design branding at every point of customer contact.