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What Is YouTube Ads?
Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video. In addition, more than half of YouTube video views come from mobile devices.
This represents a lot of potential customers, both at home and on the go. And you can decide where and when a video ad shows, and which potential customers see it.
What Are The Benefits of Advertising On YouTube?
Benefits of advertising on YouTube
Here are some benefits of running video ads on YouTube:
Connect with your audience. Video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience. Show people why they should care about your product or brand.
Reach just the right audience. Reach your customers on YouTube by topics, keywords, or demographics, like "women under 35."
Create a video campaign in only a few minutes. Create your account, create or upload your video ad, reach your audience, and you're on your way to telling your story to the world.
Measure your success. Figure out if you're reaching the right audience. Check your Google Ads account to track views, costs, and budget details.
Visit the "Analytics" tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.
On YouTube, viewers can discover videos in various ways, for example, by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed. This means you can more effectively find people who are searching for you and your brand across YouTube.