Increase Your Website Visibility in Search Engine Results Pages (SERPs) Primarily Through Paid Advertising.
WHAT IS PAID SEARCH MARKETING?
They are online ads that appear alongside the search engine result page when users search a keyword query.
It’s also an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide.
Google, Microsoft, Yahoo And other Relatively New Search Engines
There are many search engines that support paid search campaigns.
Search Engine Marketing (SEM) is a term used to describe the various means of marketing a website via search engines, and entails both organic search engine optimization and paid search strategies
HOW PAID SEARCH MARKETING WORKS?
The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine's sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.