Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
WHAT IS NATIVE ADVERTISING?
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads.
DO NATIVE ADVERTISING WORK?
Native advertising works. ... Native ads are brand exposure cloaked in editorial content, so they don't tire out the audience. As long as the content is relevant and interesting, native advertising engages the audience.
Consumers know that native ads are a form of advertising, but they don't care!