MEDIA PLANNING AND PLACEMENT

Finding Well Qualified & Engageable Customers Within This Vast Landscape Can Be Overwhelming, so let us plan your media services.

WHAT IS MEDIA PLANNING AND PLACEMENT?

Media Planning.
Media planning is the process of strategically selecting a mix of media platforms to place ads over a period of time in order to achieve an advertiser's campaign goals.
And For Placement First, we have to understand that media placement means the method of placing your ad message using the media, i.e. TV, radio, magazines, newspapers, banners, and so on.
BTL (below-the-line) advertising refers to ads that are of direct means of communication.
In my term, it means “right in the face.”
Consumers get these ads via direct mails, brochures, newsletters, flyers, etc.
These sort of materials are normally produced in large sum and distributed to a larger or more diverse set of audience.


HOW DOES MEDIA PLANNING AND PLACEMENT WORK?

It's Simple Enough first we start by :
Target Research And Budget Share
Media Planning And Buying
Account Setup
Implementation And Ad Placement Optimization
Planning For A Suitable Bid Strategy:
CPC (Cost-per-click)
CPM (Cost-per-1000 Impressions)
CPA (Cost-per-acquisition )
Measurement & Analytics


  • Target Research
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  • Budget Share
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  • Ad Placement Optimization
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  • Bid Strategy
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