Display advertising lets you place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential customers.
WHAT IS DISPLAY ADVERTISING?
Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
WHAT MAKES AN EFFECTIVE DISPLAY AD?
As with any advertisement, it is important to have a compelling offer and a clear call to action so that users will want to click on the ad, and know exactly what they’ll get if they click on it.